Our everyday life is filled with an abundance of products, most of which are packaged. Packages are everywhere and right next to you. There are many aspects in the world of design, but none is closer to you than package design. The Japan Package Design Association (JPDA) is an organization for designers and corporations involved in such package design. Established in 1960 and certified as a public service corporation in 1981, JPDA is the only private organization for package design in Japan. In April 2013, JPDA commenced operation as a public interest incorporated association.
Packaging is closely tied to the cycle of manufacturing, distribution, purchasing, use, disposal and recycling. From this point of view, all concerned with package design must keep in mind that packages have social functions and must be responsible to society. Therefore, an important theme for package design is to make them both consumer-oriented and eco-friendly. JPDA values each one of its members for their knowledge, intelligence and hands-on experience. JPDA furthers mutual understanding and works for exchange between members. By improving the quality of design works, and by promoting the usefulness of package design, JPDA aims to enrich our way of life and contribute to economic development in light of themes required in successive periods.